The book mentions that Understanding the Real Problem find the true essence of the business, and so deliver the right product—one that solves the right problem.

Abstraction
The book mention that in this step is drawing away or removing physical implementation so as to reduce it to its essential characteristics. In other words, an abstraction is the idea, not the implementation.
SOLVING THE RIGHT PROBLEM
In this point, the book mentions the elements to consider to solve a problem using proper strategies

SOLVING THE RIGHT PROBLEM
The book defines solving the right problem involves questioning and enhancing the current business essence to make the business more effective, efficient, and innovative.

HOW TO BE INNOVATIVE
The book mention that to be innovative, business analyst have to looking for ways to improve his client’s work, and these improvements almost always come about through innovation.

The book also describes these concepts:
SYSTEMATIC THINKING: As an idea of innovate systematically
Starbucks is now throwing more support behind its refreshment category.
VALUE: Capability of the product to be worthwhile
As a brand that can have a daily interaction with its customers, there is an expectation for Starbucks to innovate and lead the category at pace and scale. This comes to life across three main areas: people, place and product.
They always ensure that they will continue to support customers values as part of what they do every day.
PERSONAS: When real users are not available or are too numerous for you to interview all of them. The persona is a virtual character that substitutes for the human users.









